Introducing… Velocity 3.0
We don’t expect you to care about our new site as much as we do — but the reasons behind it all are super-relevant to every B2B marketer.
Luke Gain | 24. 05. 2023
7 books for B2B writers, editors and readers
I love books about writing. Here are seven terrific books for people who want to improve their writing (and reading).
Doug Kessler | 10. 01. 2023
Why feedback gets worse in a recession and how to handle it
As times get tough, negative feedback can turn into *bad* feedback: unclear, unactionable, and often a cry for help.…
Alanna Alexander | 15. 12. 2022
August 22nd, 2019
Please share B2B marketing tips.
Branding Marketing Agency
August 30th, 2019
Great work !! I must appreciate all the main points important for B2B marketing are covered.
Especially, for small businesses, one needs to keep constant touch with their customers as you said in the first point.
The buying process in such small companies takes longer time.
September 16th, 2019
Number 2 is a great one, and one that a lot of businesses are scared of doing so that they keep 100% of the focus on them and the business entity. But when you think about it, it makes perfect sense to display your staff and how much knowledge and expertise they possess, and that’s something we’re looking to expand upon as we launch our new website.
September 20th, 2019
That’s great Marty. I’m sure it’ll pay off and I’m sure those smart, talented people will appreciate you making the effort for them. Good luck!
Magic Pudding Communication
September 18th, 2019
Take a risk. It’s much easier to stick to the same things, roll out marketing which delivers solid returns than to try something a bit different, a bit risky which has the potential to deliver cracking returns. The difficulty is getting your stakeholders to back you.
September 20th, 2019
YES! I think most of the ‘risks’ we worry about (alienating some prospects, being too brash, going off-brand) are actually a lot less risky than they seem.
Marketing is risk-taking. It has to be.
October 2nd, 2019
Number 6 resonates so much with me. I didn’t have the confidence or the cred to stand up for my writing and it was edited into oblivion by my stakeholders. The end result was a mish-mash of voices and sales fluff that didn’t match the tone we were trying to achieve. I ended up leaving because all they wanted was a sales pitch, thinly disguised as helpful content.
October 8th, 2019
Belle – that sucks. But it sounds like you probably made the right move for yourself so kudos.