WFH #8: Plan your emergence now
For the last month or so, marketing has been almost 100% reactive. And rightly so. We’ve all been trying to come to terms with this ghastly thing, so…
Executive Creative Director
409 results
For the last month or so, marketing has been almost 100% reactive. And rightly so. We’ve all been trying to come to terms with this ghastly thing, so…
Positioning / Velocity Culture
Is it okay yet to just to do normal marketing and not refer to the crisis? Glad you asked…
B2B marketing
Marketing in a crisis like covid-19 is a very hard thing to get right.
Here are some principles that feel important for a time like this.
B2B marketing / Messaging
Should B2B brands market during the crisis? If so how, when and why? If not… what do we do?
B2B marketing / Velocity Culture
What if you could sit on the shoulders of every prospect as they consumed your content. You kinda can.
B2B marketing / Data
Why doing something small, humble, playful and quiet can be big, bold, ballsy, fun and HUGELY successful.
B2B marketing
Buyer confusion might be the number one killer of marketing effectiveness. Here’s why it happens and what you can do about it.
B2B marketing / Brand
The vast majority of B2B brands assume their prospects are rational ‘buy-bots’. They’re not. So you need an emotional core too.
B2B marketing / Galvanizing stories
Apple was a laggard in content marketing. Then they leaned in… and crushed it.
B2B marketing / Positioning
We all have days when we just don’t want to do… anything. What if they’re actually okay?
B2B marketing / Velocity Culture
As content marketing becomes industrialized we risk losing something important. Here’s a plea to remember our roots.
B2B marketing / Velocity Culture
Maybe we all should stop focusing on the reasons people should buy from us. And start focusing on why they shouldn’t.
B2B marketing / Customer experience
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