Why feedback gets worse in a recession and how to handle it

As times get tough, negative feedback can turn into *bad* feedback: unclear, unactionable, and often a cry for help.…

Generative AI for B2B content marketing is here

Generative AI has tipped. It’s finally good enough to be a part of a lot of brands’ content creation process. Cue the backlash.

Why it feels weird saying mean things in B2B marketing (and how to get over it)

Sometimes we have to talk about why our rivals suck—and that can be uncomfortable.

But it can also be hugely valuable. Here’s 3 reasons why…

An AI writing tool wrote this post. Really.

I didn’t think an AI writing tool could crank out a credible blog post. I was wrong.

The one question your marketing needs to answer in a recession

When markets are uncertain, people don’t want long-term marketing. They need sales *now*. Here are some (quick) ways to adapt to a quick-win market.

Four ways a recession can kill your Galvanizing Story

As a recession looms and budgets tighten, your Galvanizing Story can start to crumble.…

The forbidden arts: what Marketing can learn from PR

Marketers could stand to learn a thing or two from PR’s vast wheelhouse.

Our resident ex-PR expert spills all.

Google Analytics 4 for B2Bers: More powerful. More usable. More analyticky.

Google Analytics 4 replaces Universal Analytics by July 1, 2023. Learn how it solves historical problems, why it changes on-page and offline activity…

How to stop teaching granny to suck eggs

We’re non-experts marketing to experts – that can be a nail-biting thing. Here are a few ways to help teach experts without boring the pants off them.

Let’s Steal From Mother Teresa

Mother Teresa once said: “If I focus on the masses, I will never act. If I focus on the one, I will.” Now look.Normally the Venn diagram of sainthood…

Webflow is making us better digital designers

We’d like to tell you about a tool that we (the Design team at Velocity) have recently started experimenting with to create web content.  Actually,…

The inevitable Web 3.0 Backlash

The pattern is as old as plaid and paisley: A new thing comes along. Some people get really excited about the new thing. Some people get over-excited about…