Year: 2022
-
Blog Post
The forbidden arts: what Marketing can learn from PR
Garry Dix | September 28th, 2022
Marketers could stand to learn a thing or two from PR’s vast wheelhouse.
Our resident ex-PR expert spills all.
-
Blog Post
Google Analytics 4 for B2Bers: More powerful. More usable. More analyticky.
Luke Metcalfe | September 2nd, 2022
Google Analytics 4 replaces Universal Analytics by July 1, 2023. Learn how it solves historical problems, why it changes on-page and offline activity measurement, and prepares marketers for a cookie-free diet.
-
Blog Post
How to stop teaching granny to suck eggs
Helena Aziz | August 16th, 2022
We’re non-experts marketing to experts – that can be a nail-biting thing. Here are a few ways to help teach experts without boring the pants off them.
-
Blog Post
Let’s Steal From Mother Teresa
Cameron Williams | August 2nd, 2022
Mother Teresa once said: “If I focus on the masses, I will never act. If I focus on the one, I will.” Now look.Normally the Venn diagram of sainthood and marketing is two discrete circles….
-
Blog Post
Webflow is making us better digital designers
Sara Chrostowska Degiorgi | July 11th, 2022
We’d like to tell you about a tool that we (the Design team at Velocity) have recently started experimenting with to create web content. Actually, scratch that: we’re kid-needing-to-go-pee bursting to tell you about it….
-
Blog Post
The inevitable Web 3.0 Backlash
Doug Kessler | June 28th, 2022
The pattern is as old as plaid and paisley: A new thing comes along. Some people get really excited about the new thing. Some people get over-excited about new thing and start to hype the…
-
Blog Post
Continue: The most chicken-hearted word in marketing
Lisa Dare | June 13th, 2022
Marketers often latch on to words that soften their language. Actually, humans in general do this: think of the last time you said ‘Maybe I’m wrong but …’ But these phrases, which make our declarations…
-
Blog Post
Why we’re so inspired by the MNDA mission statement
Doug Kessler | May 23rd, 2022
We’ve read a lot of Mission Statements. Most suck. This one is pretty great.
-
Blog Post
Why I hate the ‘Cover the Logo’ test
Doug Kessler | April 19th, 2022
The ‘cover the logo’ test kills great ideas—because people don’t get how brands work.
-
Blog Post
The Great Shift: a new marketing mindset for a new era
Doug Kessler | April 5th, 2022
The biggest change in B2B marketing is invisible: it’s a new marketing mindset that comes from two entirely new forces. And it changes everything.
-
Blog Post
Ecosystem Marketing part 2: A conversation with Scott Brinker
Doug Kessler | February 18th, 2022
No one knows more about B2B app marketplace marketing than Scott Brinker. So we interviewed him about it.
-
Blog Post
B2B ecosystem marketing: three app marketplace plays
Doug Kessler | February 4th, 2022
The marketplaces of the big B2B platforms have become major sources of revenue. Maybe it’s time we took them seriously as a channel…