Year: 2022
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Blog Post
Why feedback gets worse in a recession and how to handle it
Alanna Alexander | December 15th, 2022
As times get tough, negative feedback can turn into *bad* feedback: unclear, unactionable, and often a cry for help.
Here’s how to cut through it and get to resolution.
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Blog Post
Generative AI for B2B content marketing is here
Doug Kessler | December 8th, 2022
Generative AI has tipped. It’s finally good enough to be a part of a lot of brands’ content creation process. Cue the backlash.
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Blog Post
Why it feels weird saying mean things in B2B marketing (and how to get over it)
James Konotey-Ahulu | December 6th, 2022
Sometimes we have to talk about why our rivals suck—and that can be uncomfortable.
But it can also be hugely valuable. Here’s 3 reasons why…
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Blog Post
An AI writing tool wrote this post. Really.
Doug Kessler | November 30th, 2022
I didn’t think an AI writing tool could crank out a credible blog post. I was wrong.
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Blog Post
The one question your marketing needs to answer in a recession
Jessie Tracy | November 3rd, 2022
When markets are uncertain, people don’t want long-term marketing. They need sales *now*. Here are some (quick) ways to adapt to a quick-win market.
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Blog Post
Four ways a recession can kill your Galvanizing Story
James Cooke | October 14th, 2022
As a recession looms and budgets tighten, your Galvanizing Story can start to crumble.
We dive into how it happens, why you shouldn’t let it, and why a clear, resonant story matters most when there’s panic abound.
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Blog Post
The forbidden arts: what Marketing can learn from PR
Garry Dix | September 28th, 2022
Marketers could stand to learn a thing or two from PR’s vast wheelhouse.
Our resident ex-PR expert spills all.
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Blog Post
Google Analytics 4 for B2Bers: More powerful. More usable. More analyticky.
Luke Metcalfe | September 2nd, 2022
Google Analytics 4 replaces Universal Analytics by July 1, 2023. Learn how it solves historical problems, why it changes on-page and offline activity measurement, and prepares marketers for a cookie-free diet.
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Blog Post
How to stop teaching granny to suck eggs
Helena Aziz | August 16th, 2022
We’re non-experts marketing to experts – that can be a nail-biting thing. Here are a few ways to help teach experts without boring the pants off them.
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Blog Post
Let’s Steal From Mother Teresa
Cameron Williams | August 2nd, 2022
Mother Teresa once said: “If I focus on the masses, I will never act. If I focus on the one, I will.” Now look.Normally the Venn diagram of sainthood and marketing is two discrete circles….
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Blog Post
Webflow is making us better digital designers
Sara Chrostowska Degiorgi | July 11th, 2022
We’d like to tell you about a tool that we (the Design team at Velocity) have recently started experimenting with to create web content. Actually, scratch that: we’re kid-needing-to-go-pee bursting to tell you about it….
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Blog Post
The inevitable Web 3.0 Backlash
Doug Kessler | June 28th, 2022
The pattern is as old as plaid and paisley: A new thing comes along. Some people get really excited about the new thing. Some people get over-excited about new thing and start to hype the…