Let’s steal from holiday movies
I love Christmas, the month of December and everything ‘festive’. Like an elf made human whose only purpose is to throw glitter on every surface and…
How to tie a bow tie.
If you came here to learn how to tie a bow tie I’ve got bad news, you’re lost. But that’s a pretty good place to be.
Let’s steal from Apple
Apple was a laggard in content marketing. Then they leaned in… and crushed it.
It’s Always Sunny in Philadelphia: Good lessons from bad marketing
‘The gang’ in It’s Always Sunny in Philadelphia frequently try their hand at marketing. And it goes badly. But there are some valuable marketing lessons in…
B2B and B2C: Two nations divided by a common language
We usually think of B2B and B2C independently, and act like the rules that apply in one couldn’t possibly apply in the other. According to Binet and Field,…
Days when you just don’t wanna.
We all have days when we just don’t want to do… anything. What if they’re actually okay?
Something happened.
As content marketing becomes industrialized we risk losing something important. Here’s a plea to remember our roots.
Understand why people should NOT buy your products
Maybe we all should stop focusing on the reasons people should buy from us. And start focusing on why they shouldn’t.
10 (or so) principles of writing at Velocity
We’re in the lucky position where the Velocity writing team is growing like crazy – we’ve made three new hires over the last couple of weeks…
Fortnite just pulled off an incredible marketing scam
How do you turn downtime into a global event?
You don’t own your story
Too many marketers fall into the trap of thinking that because they’re telling the story, they get to decide how people think about them.
Using marketing to deflect time-wasters like me
Marketing isn’t just a magnet. It’s a filter too. And sometimes it’s used to filter out people like… me.
