Year: 2019
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Blog Post
Fortnite just pulled off an incredible marketing scam
Luke Gain | October 16th, 2019
How do you turn downtime into a global event?
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Blog Post
You don’t own your story
Andrew London | October 9th, 2019
Too many marketers fall into the trap of thinking that because they’re telling the story, they get to decide how people think about them.
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Blog Post
Using marketing to deflect time-wasters like me
Doug Kessler | September 30th, 2019
Marketing isn’t just a magnet. It’s a filter too. And sometimes it’s used to filter out people like… me.
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Blog Post
The art of narrowing your offer even if it hurts your soul
Doug Kessler | September 23rd, 2019
Just because your product does lots of things doesn’t mean you should talk about lots of things. Think narrow.
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Blog Post
Authority always wins
Jessie Tracy | September 16th, 2019
You don’t want to be known for service. You want to be known for authority.
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Blog Post
The video in a day project.
Andrew London | September 9th, 2019
Sometimes you have to test what you’re capable of. We wanted to see if we could make a video in a day. Here’s how that went.
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Blog Post
What are you actually saying?
Andrew London | September 3rd, 2019
Why does so much B2B content sound totally unlike human speech?
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Blog Post
It isn’t going to be okay.
Jessie Tracy | August 26th, 2019
The best advice I ever got is also the simplest.
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Blog Post
6 free but difficult things that’ll make your marketing better
Harendra Kapur | August 19th, 2019
The moves that’ll make your marketing great won’t cost you a dime. They’re just difficult.
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Blog Post
Embracing ambiguity: creative confidence in disguise
Doug Kessler | August 12th, 2019
This started out as an apology. I wanted to say sorry to the many clients and colleagues I’ve annoyed over the years because of my indecisiveness. I do sympathize. I know it pisses you off….
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Blog Post
The glory of low-tech: the first Velocity Letterpress Day
Doug Kessler | August 7th, 2019
What happens when you let a bunch of digital designers loose on an old Stephenson Blake printing press and a bunch of wood type?
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Blog Post
Ten ways to sell a great idea
Emma Langley | August 1st, 2019
See 10 ways to package up your content marketing ideas so you can maximise your chances of stakeholder buy-in.