Year: 2019
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Blog Post
Let’s steal from Apple
Doug Kessler | December 4th, 2019
Apple was a laggard in content marketing. Then they leaned in… and crushed it.
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Blog Post
It’s Always Sunny in Philadelphia: Good lessons from bad marketing
David Bard | November 25th, 2019
‘The gang’ in It’s Always Sunny in Philadelphia frequently try their hand at marketing. And it goes badly. But there are some valuable marketing lessons in their sordid, hilarious efforts.
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Blog Post
B2B and B2C: Two nations divided by a common language
David Bard | November 18th, 2019
We usually think of B2B and B2C independently, and act like the rules that apply in one couldn’t possibly apply in the other. According to Binet and Field, we may be wrong. Very wrong.
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Blog Post
Days when you just don’t wanna.
Doug Kessler | November 11th, 2019
We all have days when we just don’t want to do… anything. What if they’re actually okay?
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Blog Post
Something happened.
Doug Kessler | November 4th, 2019
As content marketing becomes industrialized we risk losing something important. Here’s a plea to remember our roots.
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Blog Post
Understand why people should NOT buy your products
Doug Kessler | October 30th, 2019
Maybe we all should stop focusing on the reasons people should buy from us. And start focusing on why they shouldn’t.
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Blog Post
10 (or so) principles of writing at Velocity
Emma Langley | October 23rd, 2019
We’re in the lucky position where the Velocity writing team is growing like crazy – we’ve made three new hires over the last couple of weeks alone. But that got me thinking: if I could…
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Blog Post
Fortnite just pulled off an incredible marketing scam
Luke Gain | October 16th, 2019
How do you turn downtime into a global event?
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Blog Post
You don’t own your story
Andrew London | October 9th, 2019
Too many marketers fall into the trap of thinking that because they’re telling the story, they get to decide how people think about them.
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Blog Post
Using marketing to deflect time-wasters like me
Doug Kessler | September 30th, 2019
Marketing isn’t just a magnet. It’s a filter too. And sometimes it’s used to filter out people like… me.
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Blog Post
The art of narrowing your offer even if it hurts your soul
Doug Kessler | September 23rd, 2019
Just because your product does lots of things doesn’t mean you should talk about lots of things. Think narrow.
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Blog Post
Authority always wins
Jessie Tracy | September 16th, 2019
You don’t want to be known for service. You want to be known for authority.