Year: 2019
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Blog Post
Is marketing the press secretary or attorney general?
Harendra Kapur | February 12th, 2019
Does marketing represent the business? Or does it represent the market AND the business?
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Blog Post
Let’s steal from Icelandair
Costanza Scarpa | February 5th, 2019
Back in 2016, I flew to the US on an Icelandair flight. It was one of the smartest, most charming 360-degree marketing experiences I’ve ever come across. Here’s what we can learn from these guys.
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Blog Post
Tool Choice: How to pick a marketing automation tool
Agustin Rejon | January 28th, 2019
Choosing the right marketing automation tool is like picking a needle in a needlestack. That’s why we came up with a model for picking the right tool for your needs. Read it now.
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Blog Post
Inviting the tackle
Harendra Kapur | January 24th, 2019
The most effective brands don’t hide from tackles. They invite them.
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Blog Post
Four reasons to avoid comedy in B2B marketing (and how to use it anyway)
Craig Beadle | January 21st, 2019
There are four pretty big reasons not to use comedy in your marketing. But there’s one very big reason why you should – and it’s big enough to outweigh all of the objections.
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Blog Post
Brand is no longer bullshit.
Harendra Kapur | January 14th, 2019
On the internet, there is no shortcut to building a brand. At least, if you’re trying to do it authentically.