Year: 2014
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Blog Post
Content Marketing in the slow lane
Martha Rzeppa | September 8th, 2014
Creating content that lasts.
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Blog Post
Outbrain test drive: native advertising in action
Doug Kessler | August 26th, 2014
We’ve been native advertising skeptics. But we had to give it a go. Here are the results of our first experiment.
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Blog Post
“Data comes from anywhere”
Irene Triendl | August 12th, 2014
An interview with Jer Thorp, data artist.
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Blog Post
Native Advertising: the apologists miss the point
Doug Kessler | August 10th, 2014
The native advertising defenders miss the main point: disguise is deception and tricking customers is a bad idea.
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Blog Post
Did Prezi just ruin content creation tools for everyone?
Doug Kessler | August 6th, 2014
The recent changes to Prezi have left many content creators stranded. Here’s why this is a big deal.
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Blog Post
BrightInfo Review: Grab anonymous visitors before they bugger off
Doug Kessler | July 31st, 2014
A review of BrightInfo, a tool for targeting content to anonymous web visitors before they click away. Kinda cool!
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Blog Post
The Question
Harendra Kapur | July 30th, 2014
The one thing great stories have – and most marketing doesn’t.
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Blog Post
How B2B made me reach for a brown paper bag
Harendra Kapur | July 28th, 2014
The steep learning curve of B2B content marketing makes me sick. And I dig it.
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Blog Post
6 Infographics that designers love
Irene Triendl | July 24th, 2014
A roundup of infographics that get respect from design folk.
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Blog Post
Gating assets: The unconsidered alternative
Martha Rzeppa | July 22nd, 2014
It’s not a question of “if” to gate, but a question about “when” to gate.
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Blog Post
Assuming the position
Harendra Kapur | July 17th, 2014
When content fails to make assumptions, it fails to divide an audience. Here’s why that’s bad.
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Blog Post
We’ve moved!
Irene Triendl | July 7th, 2014
Our old office was so small that Some people had to sit on other people’s laps Everybody was automatically always briefed on everything Whenever Stan typed an email, all other operations froze. All of that’s…