“You had me at hello” – How to nail personalized marketing in B2B
You see some marketing and you involuntarily say “Yes!” One of the secrets to that kind of marketing? Personas.
04. 09. 2012
How many marketing managers are up to the data-driven task?
It’s painful as the marketing profession adapts to the new data- and technology-driven demands made of it.
30. 08. 2012
GatherContent: Another marketing technology review
If you’re working on a pretty large-scale web content project, GatherContent just might rock your world.
28. 08. 2012
The Scale of Playfulness in Branded Infographics
Branded content’s all the rage. But how funky can you make your brand? This sliding job safety scale may help!
24. 08. 2012
The B2B Content Marketing Trends Report
Holger Shulze’s survey of the B2B Technology Marketing community shows content marketing trends. It’s booming!
23. 08. 2012
Visual marketing vs stupid old words
Words are dead. Visual marketing is the new religion. A doddering old wordsmith fights back while admitting defeat.
Diary of a Content Pimp 5 – Content analytics and the power of the series
A statistical study of the performance of our blog posts in series (like this one) versus stand-alone posts…
22. 08. 2012
Stick a fork in the display ad. It’s done.
What would the world look like without display advertising? That’s just what we’re starting to see…
20. 08. 2012
B2B Content Marketing Models II: The Webinar
It’s just about as close as you can get to a face-to-face conversation, but it’s often fumbled. On the webinar…
17. 08. 2012
Better B2B Video Marketing: a BrightTalk panel
Doug took part in this BrightTalk webinar on B2B marketing video. Tune in for some sound advice and a few examples.
16. 08. 2012
Velocity a finalist for Content Marketing Agency of the Year
We’re, in the local vernacular, ‘chuffed to bits’ to be a finalist for the Content Marketing Institute’s award!
15. 08. 2012
B2B mobile websites using responsive web design
The new Velocity website was built using responsive web design so it’s mobile-friendly. Here’s why and how.
10. 07. 2012
