Year: 2012
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Blog Post
Slideshare Pro for B2B content marketing
Doug Kessler | December 21st, 2012
We finally signed up for Slideshare PRO. Here are our first impressions for fellow content marketers.
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Blog Post
The Year in B2B Content Marketing – Best of (Other People’s) Content
Ryan Skinner | December 20th, 2012
2012 was a great year for content about B2B content marketing. Here are 27 examples that we admired this year…
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Blog Post
Mastering Tone of Voice in B2B content marketing
Doug Kessler | December 18th, 2012
How you say things can be even more important than what you say. So actively manage your Tone of Voice.
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Blog Post
First stop in B2B mobile – the mobile email
Ryan Skinner | December 11th, 2012
The low-hanging fruit of mobile marketing? Mobile-friendly emails. The eight commandments of B2B mobile emails.
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Blog Post
The Sticky, Rumbling, Chaotic, Towering and Puzzling Mess (That is Content Marketing)
Ryan Skinner | December 5th, 2012
It ain’t easy. Break the content marketing challenge into discrete chunks to get more results with less overhead.
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Blog Post
The Cutting Edge of B2B Content Marketing
Ryan Skinner | November 26th, 2012
37 ways to put yourself at the cutting edge of B2B content marketing and win hearts and minds to your brand!
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Blog Post
The state of B2B marketing: a review of Funnel 2012
Doug Kessler | November 14th, 2012
Funnel 2012 was a mirror on the B2B marketing industry. We went, we saw and now we’re reporting back to you.
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Blog Post
The case for controversial case studies
Jessie Tracy | November 13th, 2012
Looking for insights from contentious sources – can you get best practice tips from a “bad” brand to follow?
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Blog Post
Toying with our B2B Brain Chemistry
Ryan Skinner | November 9th, 2012
How does best practice around getting attention turn into something ugly (or worse still, outdated and ineffective)
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Blog Post
The Digital Marketing Leaders’ Purpose & Principles Memo
Ryan Skinner | November 6th, 2012
Before all else is leadership. Without it, all else (social media, metrics, content, tactics) will come to grief.
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Blog Post
Velocity goes German: copy, but much more than paste.
Martha Rzeppa | November 2nd, 2012
We’ve officially launched a blog in German to share even more of our juicy Content Marketing stuff with the world.
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Blog Post
Who do you want your customers to become? A book review
Doug Kessler | October 30th, 2012
A quick review of the new eBook by Michael Schrage about a big ‘Ask’: investing in creating your next customers.