Slideshare Pro for B2B content marketing
We finally signed up for Slideshare PRO. Here are our first impressions for fellow content marketers.
21. 12. 2012
The Year in B2B Content Marketing – Best of (Other People’s) Content
2012 was a great year for content about B2B content marketing. Here are 27 examples that we admired this year…
20. 12. 2012
Mastering Tone of Voice in B2B content marketing
How you say things can be even more important than what you say. So actively manage your Tone of Voice.
18. 12. 2012
First stop in B2B mobile – the mobile email
The low-hanging fruit of mobile marketing? Mobile-friendly emails. The eight commandments of B2B mobile emails.
11. 12. 2012
The Sticky, Rumbling, Chaotic, Towering and Puzzling Mess (That is Content Marketing)
It ain’t easy. Break the content marketing challenge into discrete chunks to get more results with less overhead.
05. 12. 2012
The Cutting Edge of B2B Content Marketing
37 ways to put yourself at the cutting edge of B2B content marketing and win hearts and minds to your brand!
26. 11. 2012
The state of B2B marketing: a review of Funnel 2012
Funnel 2012 was a mirror on the B2B marketing industry. We went, we saw and now we’re reporting back to you.
14. 11. 2012
The case for controversial case studies
Looking for insights from contentious sources – can you get best practice tips from a “bad” brand to follow?
13. 11. 2012
Toying with our B2B Brain Chemistry
How does best practice around getting attention turn into something ugly (or worse still, outdated and ineffective)
09. 11. 2012
The Digital Marketing Leaders’ Purpose & Principles Memo
Before all else is leadership. Without it, all else (social media, metrics, content, tactics) will come to grief.
06. 11. 2012
Velocity goes German: copy, but much more than paste.
We’ve officially launched a blog in German to share even more of our juicy Content Marketing stuff with the world.
02. 11. 2012
Who do you want your customers to become? A book review
A quick review of the new eBook by Michael Schrage about a big ‘Ask’: investing in creating your next customers.
30. 10. 2012
