An Agile Approach to Digital Marketing

How many times have marketing projects stranded, or launched late (and lame) because life intervened after the project’s execution? Many marketing projects…

31. 05. 2011


12 Lessons from the Manifesto Campaign – Project Open Robe 13

We’ll be wrapping up the results of the B2B Marketing Manifesto campaign soon, but here’s a quick tour of some of the lessons learned as we…

26. 05. 2011


Just buy the f**king product

Inspired by the story of the new best-selling children’s book sensation “Go the f**k to sleep”, we bring you the story of a CEO* brought to the edge…

24. 05. 2011


Velocity in panel on lead nurturing on BrightTALK

Velocity is speaking on May 25 at a BrightTALK Lead Nurturing Seminar with other B2B marketing experts. Register for free.

19. 05. 2011


Company blog as B2B skunkworks

How making your business’s blog into a testing ground for new ideas can drive innovation, and provide proof of conc

17. 05. 2011


The Shape of Play-For-Pay in B2B Marketing

What would it look like if creatives and content were rewarded only for the traffic and revenue they generated? Read on.

13. 05. 2011


Rationality or emotion: which is the engine of B2B marketing?

Most people believe that B2B marketing is all about making rational arguments that lead ineluctably to a sale, comp

10. 05. 2011


I ♥ Jellyvision

Interactive user design on a site has to be something more than click-through. Here’s how smoove user experiences a

05. 05. 2011


‘Au revoir’ marketing scientist

After three-and-a-half years, one of our favourite B2B marketers, top clients and all-round great egg, John Watton is moving on from his job as CMO at…

03. 05. 2011


Hasta la vista Stuart Rothwell

Stuart Rothwell, stalwart designer and Liverpool FC supporter (though less die-hard than when he joined for obvious reasons) who ambled into our hallowed…

28. 04. 2011


B2B chalk talk videos: capturing your best experts

Even the smallest company has at least one guy who can tell its story really, really well. He’s the guy you always want to bring to important sales…

12. 04. 2011


On first impressions and landing pages

[This article derives from another blog post, called “First Impressions: On landing pages and landing in general“]. Taking the theme “you…

11. 04. 2011