Year: 2008

  • Blog Post

    B2B Technology Marketing Heavyweight Stoneman joins fast-moving Velocity

    He’s here! The ardent Dundee United and Vancouver Canucks fan arrives…

  • Blog Post

    Good Reasons to do Social Networking in a B2B Environment

    How can Social Networking work in a B2B environment? Well, you can start thinking about creating more ‘social’ content as PR tools that can be used by people for facilitating dialogue, spreading your messages and enabling you to manage relationships in new ways.

  • Blog Post

    B2B Web Marketing Tools Around Town

    Being a nice chap, I thought I’d share a few of our secret web marketing tools with you. These are the apps and widgets that we use day in, day out to help our clients do wonderful things in SEO, PPC, and web content marketing in general….

  • Blog Post

    Wordle Does Velocity

    James Pearce and his mobiForge blog turned us on to Wordle, the online toy that turns any text into a word cloud.

    We pointed it at the Velocity blog and this came out:

  • Blog Post

    Playing in the creative sandbox

    Despite living in a ‘creative’ world, most agencies are pretty linear. They take the brief, then they do the creative. Velocity is a bit different. When we do consulting engagements, we do a creative firestorm as part of the engagement, before any specific brief is on the table. Lots and lots of rough concepts — headlines, images, copy, straplines. Here’s why…

  • Blog Post

    Buff Your Pitch Up. Google Suggest & B2B Content Marketing

    Often we marketers are our own worst enemy when it comes to marketing ‘ideas’. In my time I’ve had the pleasure of conceiving some truly dreadful ‘opinion’ pieces in the name of trying to grab people’s attention. The fault usually lies in believing our own hype. Here’s some Google-inspired ideas on how to avoid falling into the trap…

  • Blog Post

    The C word: the importance of confidence in B2B marketing

    A great website. Lots of white papers and thought leadership content. Case studies and customer testimonials. Great campaigns and creative. Awards, editorial coverage and analyst attention. They’re all important to every B2B marketer. But there’s a factor that cuts across all of these and is probably more important than any of them: confidence.

  • Blog Post

    Quick Start Pimp Your Content Guide to SEO

    I’ve been doing a stack of content optimisation for client web sites lately, so I thought I’d share some of my ‘how to’ notes with the interweb…. Read on for a super-simple guide to pimping your content to search engines.

  • Blog Post

    Guerrilla video: VNL thinks beyond B2B

    Velocity and VNL go guerrilla. The idea for the video was simple: go to Deorhi and interview the villagers about their first experiences with mobile phones. We then edited the results into a warm, compelling piece that makes the VNL story come to life…

  • Blog Post

    A Different Kind of Growth Equity Investor Needs a Different Kind of Web Presence

    Don’t know about you, but it’s Friday afternoon and we’re offski. Peroni awaits. We’re celebrating the launch of a

  • Blog Post

    Riding the Hype Cycle

    A marketer’s guide to Gartner’s Hype Cycle – how you market depends on where you are on the curve.

  • Blog Post

    The 4 steps to a B2B sale: rational meets irrational

    My old boss Steve Trygg (a great copywriter) used to talk about the role of marketing in business decision-making by breaking down every purchase decision into four steps — the four things buyers do before they buy…