B2B Technology Marketing Heavyweight Stoneman joins fast-moving Velocity
He’s here! The ardent Dundee United and Vancouver Canucks fan arrives…
10. 10. 2008
Good Reasons to do Social Networking in a B2B Environment
How can Social Networking work in a B2B environment? Well, you can start thinking about creating more ‘social’ content as PR tools that can be used by…
08. 10. 2008
B2B Web Marketing Tools Around Town
Being a nice chap, I thought I’d share a few of our secret web marketing tools with you. These are the apps and widgets that we use day in, day out to help…
24. 09. 2008
Wordle Does Velocity
James Pearce and his mobiForge blog turned us on to Wordle, the online toy that turns any text into a word cloud.…
Playing in the creative sandbox
Despite living in a ‘creative’ world, most agencies are pretty linear. They take the brief, then they do the creative. Velocity is a bit different. When…
16. 09. 2008
Buff Your Pitch Up. Google Suggest & B2B Content Marketing
Often we marketers are our own worst enemy when it comes to marketing ‘ideas’. In my time I’ve had the pleasure of conceiving some truly dreadful ‘opinion’…
09. 09. 2008
The C word: the importance of confidence in B2B marketing
A great website. Lots of white papers and thought leadership content. Case studies and customer testimonials. Great campaigns and creative. Awards,…
04. 09. 2008
Quick Start Pimp Your Content Guide to SEO
I’ve been doing a stack of content optimisation for client web sites lately, so I thought I’d share some of my ‘how to’ notes with the interweb…. Read on…
Guerrilla video: VNL thinks beyond B2B
Velocity and VNL go guerrilla. The idea for the video was simple: go to Deorhi and interview the villagers about their first experiences with mobile…
22. 07. 2008
A Different Kind of Growth Equity Investor Needs a Different Kind of Web Presence
Don’t know about you, but it’s Friday afternoon and we’re offski. Peroni awaits. We’re celebrating the launch of a
18. 07. 2008
Riding the Hype Cycle
A marketer’s guide to Gartner’s Hype Cycle – how you market depends on where you are on the curve.
10. 07. 2008
The 4 steps to a B2B sale: rational meets irrational
My old boss Steve Trygg (a great copywriter) used to talk about the role of marketing in business decision-making by breaking down every purchase decision…
