The perfect direct mail list: just 23 companies
Ray Kessler needed to sell his vanity number plate fast. How did he generate a list of just 23 companies with a good chance of being interested? I know…
23. 12. 2008
Papa’s got a brand new bag, maaan.
A bravo for emusic, one of the best music download sites out there, and some thoughts on building relevant communities in B2B. ‘Build it and expect them to…
18. 12. 2008
Drop-down positioning at the Royal Opera House
Check out this very funny drop-down menu from a Royal Opera House web form. Did the ROH construct this delightful
15. 12. 2008
Five Basic Social Theories of Online PR
Roger , our web wonderwall, posted a terrific article on the essentials of Online PR. The central metaphor: the web is a party — work the room…
11. 12. 2008
Velocity Xmas B2B Technology Marketing Newsletter: the Gift That Keeps on Giving
That’s right, deck the halls – it’s the giving time of year. In our bumper edition Xmas B2B marketing newsletter, you’ll find: groovy new white papers,…
10. 12. 2008
Survival kit for growth companies
Max Bleyleben’s excellent Technofile Europe blog recently posted this Survival Kit for Growth Companies, suggesting a strategy (or at least a list of…
Opt-Out: Digital Marketing’s punch in the stomach
Marketing used to be all about the upside. You fired off a message; some people responded; others didn’t. Net gain. In the digital world, there’s a…
08. 12. 2008
Velocity December Newsletter: Tech-speak, feature-talk or benefit babble?
We see this one all the time. A tech company that’s great at describing its technology but not so great at making the story compelling to prospects. Or a…
Zappos’ culture: paying employees to leave is great marketing
Zappos, the online shoe retailer, takes a distinctive approach to company culture that delivers real marketing and brand benefits. Check out his excellent…
05. 12. 2008
Customer Value Propositions in B2B Markets
Andrew Findlater from Reed Business Information recently turned us on to an excellent article in the Harvard Business Review (back in 2006 but still…
03. 12. 2008
New eBook: Best & Worst of the Mobile Web
mobiThinking.com, the resource for mobile marketers, and Velocity Partners, the B2B marketing agency, today announced the launch of a new eBook: The Best &…
01. 12. 2008
Credit Crunch B2B Marketing: Demand Generation, Lead Nurturing and Online PR
The CEO is stalking the corridors, blood dripping from his Budget Axe — and he’s on his way to the marketing department. How will you defend your…
28. 11. 2008
