Earning the right to sell to CIO’s
We just produced a powerful piece of high-end direct mail for BT Counterpane. The piece was sent to 150 select prospects — CIOs and CSOs of Fortune…
18. 06. 2007
What’s in a (domain) name – part deux
See here another list of domain naming snafu’s. Note to all – before you book that domain name, write it down on a piece of paper and scan it…
15. 05. 2007
iinovate
iinnovate is an intelligent video blog on entrepreneurship produced by some students at Stanford. The latest post is an interview with Tim Westergren,…
01. 05. 2007
Reasons a business should blog a lot…
I’ve just read an interesting piece in this month’s Wired magazine on the subject of blogging. I’ve written elsewhere about the various…
17. 04. 2007
Fair Isaac
Tech company names are usually pretty bad. All those coined words ending in ‘a’ — Plectra, Placenta, Adeptra, Conceptra, Integra,…
13. 04. 2007
Yugo now
Yugo Nakamura does some of the best things on the web. Check out his yugop.com. Full of fantastic, interactive, imaginative explorations of the web medium.…
12. 04. 2007
How (Not) to do email marketing
Another great post from the “Permission Marketing” guru, Seth Godin. Basic rules for email relationships with customers/prospects –…
Insult to injury
Pet Peeve: I HATE when a website asks me to register for something, takes all my details, validates my email, makes me jump through hoops, THEN tells me the…
What makes a good web site?
Originality, originality, originality!!! See “No One Belongs Here More than You”, a promotional site for Miranda July’s book. Now, I know…
11. 04. 2007
Lovable Morons are back
Every few years, they come back. The ad campaigns that depict the advertiser’s customers (or their own staff) as lovable morons. IBM is doing it now…
10. 04. 2007
Logos we love: IBM
Few logos have stood the test of time better than the IBM logo. Created by Paul Rand in 1972, it hasn’t changed much in, what, 34 years. Still strong.…
Web 2.Over?
Check out this piece from Peter Rip, of Crosslink Capital, a VC firm from Silicon Valley. It’s a nice summary of what legs the ‘web 2.0’…
06. 04. 2007
