Year: 2007
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Blog Post
Four steps to a B2B sale
Doug Kessler | November 29th, 2007
B2B sales happen in four broad steps. Interestingly, only two of them are driven by rational decision-making. The other two are largely influenced by the buyer’s irrational side — and marketing plays an especially important role…
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Blog Post
No such thing as B2B
Doug Kessler | November 28th, 2007
Anil Raj, mobile industry heavy-hitter (and a new client in an exciting venture) hates the term B2B. He’s sold at the highest levels of the mobile industry (as Head of Ericsson India for instance) and is convinced that businesses don’t buy from businesses…
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Blog Post
What’s the freakin’ (Power)point!!??
Roger Warner | November 26th, 2007
What’s the point of Powerpoint? A crutch to help you through an uncomfortable challenge (public speaking)? A useful visual aid to convey stories? A pain in the butt, killed to death, hackneyed, eyesore, head-f**k for boring people to death?
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Blog Post
Straplines: preaching what we practice?
Doug Kessler | November 25th, 2007
Lots of tech marketers want a snappy strapline for their brand. Something taut and twinkly to tuck under the logo. We enjoy doing them and have come up with some that we’re proud of…
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Blog Post
How many agencies does it take to change a light bulb?
Roger Warner | November 24th, 2007
The answer of course is 57. There’s the SEO guys, the branding guys, the PR guys, the viral guys, the advertising guys, and so on… But what’s the future for PR?
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Blog Post
Velocity time warp: going way, way back to the early SEO days
Roger Warner | November 23rd, 2007
Do you remember the time when you didn’t exist? Nope, me neither. But today is a big day for us because we kind of experienced re-birth…
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Blog Post
Hot potato: the holy trinity of technology marketing
Roger Warner | November 18th, 2007
To celebrate the launch of a whole new Velocity, Doug (our Creative Director) has put pen to paper to get a bunch of important stuff off his chest…
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Blog Post
Roger Warner joins Velocity
Doug Kessler | November 16th, 2007
A breath of fresh air and a whack on the side of the head… (in a good way)…
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Blog Post
Content Sells: harvest your two big assets
Doug Kessler | November 13th, 2007
As a technology vendor, you’ve got two major assets that your customers and prospects value highly. Your job is to harvest them and put them to work for you…
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Blog Post
A Second Life for Marketers?
Doug Kessler | November 5th, 2007
We’ve been keeping an eye on virtual worlds like Second Life for a while, waiting for the killer app for business…
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Blog Post
A Busy Month: helping the world get smarter
Doug Kessler | October 29th, 2007
Doing technology marketing for a wide range of interesting clients means you never know what’s around the corner. We couldn’t have predicted it but Velocity came out of October having…
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Blog Post
Frontpage intro
Angus Woods | October 23rd, 2007
Tech markets move fast. Windows of opportunity slide open and slam shut in the time it takes to say Betamax. We help tech companies take a running start and jump through their windows of opportunity….