. : : : Velocity Partners : Perspectives

2010

April 2010 - Q2 Outlook for the Office / Contract Furniture Market

Key Competitive, Economic and Demand Factors for the Office / Contract Furniture Market in North America.

(Summary)

February 2010 - Achieving Success in the North American Market
Key Challenges For Office / Contract Furniture

Manufacturers Entering the U.S. & Canada and How to Avoid Them.

(Summary)

2009

May 2009 - Changing Demand Trends in North America

Key demand factors within the 2009 downturn, a multi-generational workforce and an increased focus on product design is reshaping the upscale Office/contract furniture market in North America.

(Summary)

May 2009 - New Business Opportunities in North America
Sales and Business Opportunities for International-based office/contract furniture manufacturers in North America in 2009 (Summary)

North American Office / Contract Furniture Market 2009 - 2010
North American office / contract furniture market opportunities For European furniture manufacturers. (Summary)

North American Office / Contract Furniture Market Demand Outlook
A Comprehensive Demand-Side Outlook for the North American Office / Contract Furniture Market by key geographic markets, market segments and product categories. Includes industry demand trends by market segment. (Prospectus)

Six Trends That Will Shape Office / Contract Furniture Demand
2009 and 2010 will present office / contract furniture manufacturers and dealers with an array of challenges & opportunities that will reshape the industry. (Summary)

The Downturn’s New Rules for Office Furniture Manufacturers
Why the old recession playbook will not work this
time and the key factors reshaping the industry the industry
and providing opportunity for growth in 2009 and 2010. (Prospectus)

2008

2008 And Beyond: Sustainable Growth or The Perfect Storm?
Spring 2008: Generational work styles, market
segment-based furnishings, sustainability, and design
& innovation signal future opportunity or defeat.

More Than Sustainability Driving The Future of the
North American Office Furniture Industry.
Fall 2007 study defines demand for product and market innovation, improved economics, and for more sustainable and
flexible office environments.