- Foursquare is not quite right for B2B marketing. It doesn’t fully deliver a compelling value-add to marketers as other platforms are starting to allow you to “check in” geographically.
- Squidoo “lenses” are built to rank highly on search engines and unlike other social platforms B2B pages look as cool as consumer ones as the blog-style format allows you tell your own story. They can also aggregate your other social media traffic onto one lens so you don’t duplicate your content.
- MySpace is still largely geared at music-focused consumers. Unless you’re in the music industry then this may not be a great fit. They also don’t have separate business pages so your page will look like a consumer page unless you mess around enough with the layout to look corporate.
- Yammer can be used internally as a network for employees to connect and is leading the charge in the new “enterprise social media” category which focuses inward, not outward.
- Pinterest is a visual medium so if you have a visual story to tell (like we do) then set up an account. Linking back to content has never been easier and there is less pressure to pin every day/week than there is to tweet and update posts on other platforms.
- FB allows you to be a collection of interesting personalities (rather than a faceless, corporate behemoth) so use it for this purpose (i.e. don’t “like” your own product description on the page)
- Twitter allows you to share industry and company news instantly and succinctly so use it for this purpose (i.e. don’t get involved in a tweeting war with a celebrity on your corporate account)
Enjoyed this article?
Take part in the discussion
Comments
Doug Kessler October 21st, 2012
Our friends at MLT Creative just published this checklist for LinkedIn company pages:
http://www.mltcreative.com/blog/bid/78150/LinkedIn-Company-Page-Checklist-for-B2B-Marketing
Earnest June 24th, 2014
Online marketing – It’s about more than having a pretty website.
Produce original, purposeful articles and avoid duplication. When looking to jump
into the internet marketing realm, first thing
is first; set up shop.
Robert Domanko Rettig AG January 28th, 2016
Hi there colleagues, how is everything, and what you desire to say on the topic of this piece of writing,
in my view its actually remarkable in support of me.