- You can add big pictures
- Your posts are the biggest thing featured
- You can target your posts to a specific follower-audience based on LinkedIn profile data*
- Navigation is no longer an ugly text link but a pretty column on the right
- You can pull all sorts of cool stats on who sees your page, who your followers are and stalk your employees at the same time
Enjoyed this article?
Take part in the discussion
Comments
Alexander Goodman, Big Fish October 26th, 2012
As a digital marketer, I think the new LinkedIn Company Pages do indeed offer a better user experience than before — plus they’re just prettier. With the company updates, you can indeed delete them out (if some have carried over to your new layout), so that your “about” section is just under the cover photo. But question: if I’ve updated my services section, there is a status update on my Home page that I don’t necessarily care for people to see. And to your point, it pushes the About section below the fold. I can’t see any way of deleting these out. And how long do they stay live for?
Jessie Tracy October 29th, 2012
From my quick research of clicking on a dozen or so company pages, it looks like posts stay on your page until you have more than 10. After that they go into an archive listed below your live posts, accessible on a “view all activity” link.
If you are an admin, you should be able to delete any pesky posts that you don’t want featured on the page. If you hover over the offensive post in the top right corner a small “x” appears and you can delete the post from the page. So this should solve the problem of updates appearing if you don’t want them to.
Just playing devil’s advocate: is there a reason you don’t want updates featured? I don’t think it’s a bad thing if you have your new services appear as “activity” on your updates page as people will see you’re broadening your offering. But this is up to you, you can delete it which gives you the control over what is featured.