Spit Out the Kool-Aid
Drinking the Kool-Aid may be the single most undermining dynamic in B2B marketing. Let’s fix that.
Read the storyThis is where we practice what we preach and preach what we practice. Grab what you like from our content marketing resources. We’re not going to force you to fill out a form so that we can ‘nurture’ you until ripe. You’ll know when it’s time. Of course, if you do want to know when we publish new stuff, you may well want to sign up for our very occasional content marketing hairballs.
Drinking the Kool-Aid may be the single most undermining dynamic in B2B marketing. Let’s fix that.
Read the storyDrinking the Kool-Aid may be the single most undermining dynamic in B2B marketing. Let’s fix that.
It may sound all tree-huggy but it turns out culture matters. A lot. So we tried to capture ours.
Great ideas aren’t enough. You need great ideas that survive the infernal/internal review process. Here’s how to actively manage your stakeholders so…
Marketers are trained to put their best foot forward and ignore the downsides of their products. This is about doing the exact opposite: finding your…
Innovation stories deserve innovative storytelling. It’s time for new content marketing formats.
Why the content marketing deluge will force all B2B marketers to raise their game and build a great content brand.
Somehow we found ourselves with an amazing bunch of like-minded marketers for clients. When that happens, great things tend to pop out.
View all content
Why the content marketing deluge will force all B2B marketers to raise their game and build a great content brand.
It may sound all tree-huggy but it turns out culture matters. A lot. So we tried to capture ours.
Marketers are trained to put their best foot forward and ignore the downsides of their products. This is about doing the exact opposite: finding your…
We will send the latest stuff written just for B2B content marketers exactly like you. Sound good?
Somehow we found ourselves with an amazing bunch of like-minded marketers for clients. When that happens, great things tend to pop out.
ABM
I don’t want to hear about spear-fishing ever again. I’m Charlie, the head of ABM at Velocity. And I have a bone to pick with tired ABM metaphors. Good…
Charlie Langley | 28. 03. 2024
Artificial Intelligence / B2B SEO
Even before AI and Google SGE came gunning for everyone’s search traffic, B2B was struggling with SEO. Despite endless effort, lots of pages languish in…
Joe Strugs | 13. 03. 2024
B2B marketing / B2B SEO
What’s the secret of B2B SEO? Some say volume. Others say clusters. We say it’s collaboration. Find out why we’re right.
Stan Woods | 05. 03. 2024
B2B marketing / Brand
With B2B growth faltering, sugar rush leads & sales activation campaigns don’t deliver. See the importance of performant brand building under a central…
Stan Woods | 27. 02. 2024
B2B marketing / Data
Digital marketing is changing. To keep up, you need to audit what you’re already doing and use the findings to build your strategy for moving forward.
Stan Woods | 20. 02. 2024
Velocity Culture
Dear B2B, Has it been five years already? How time flies. I’m going to start with a bit of a confession… Five years ago I fancied your cousin. (Stay…
Cameron Williams | 14. 02. 2024
Hey look: a teeny-tiny cookie request. Would you mind? It’d help us out. Click here to read our privacy policy to see why. Or hit “customize” if you’re fancy like that.
Some of these cookies are essential, while others help us to improve your experience by providing insights into how the site is being used.
For more detailed information on the cookies we use, please check our privacy policy.
Necessary cookies enable core functionality. The website cannot function properly without these cookies, and can only be disabled by changing your browser preferences.
Analytical cookies help us to improve our website by collecting and reporting information on its usage.
Avertising cookies help us to understand if you visited our site after seeing or clicking an online advert.
Personanlization cookies help us to provide you with a personalized browsing experience.